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A campaign is a conversation with voters that extends beyond the election. The longer the conversation with your target audience/constituents, the more likely you are to convince; the more credible the messenger, the more likely you are to motivate; the more varied the mediums, the more likely constituents are to grow the message from a campaign to become a movement.
At ONYX Communications, we focus beyond the election to build a foundation of support to continue the movement. Campaigns/Messages die when local, trusted messengers aren’t properly supported/equipped to continue the momentum. We help clients maximize resources by not having to start over each election cycle.